Like all diabolical plots, this one has an innocent name. It's called Small Business Saturday. It has an equally innocent slogan "When we all shop small, it will be HUGE!" I have found numerous examples to show just how huge.
- In 1902 Real Estate Agent George D. Dayton opens Dayton's Dry Goods, a small retail store on Nicollet Avenue in Minneapolis, MN
- In 1962 Sam & Helen Walton open a discount retail store in Rogers, AR. Unable to find investors for their one little store, they are forced to put up 95% of the money on their own.
- In 1965 Leonard Riggio establishes Student Book Exchange in Greenwich Village. The small bookstore is devoted to providing low cost textbooks to college students.
- In 1971 English Teacher Jerry Baldwin, History Teacher Zev Siegl, and Writer Gordon Bowker start a small coffee shop at 2000 Western Avenue in Seattle, WA
- In 1976, in a garage in CA., two hippie kids build a computer circuit board with a fruity name. It has a CPU of 1MHz, 8kb of Ram, and 1kb of VRam, and sells for the beastly sum of $666.66
- In 1978, 25 year old college dropout John Mackey and 21year old Rene Lawson Handy borrow $45,000 from family and friends and open Safer Way, a small natural foods store in Austin, TX
What about the last example? That is the worst of all, for only three years later, when they only had 19 employees, Gaia herself, in her infinite wisdom, attempted to wipe this great evil out by unleashing the worst flood in Austin in 70 years. Without insurance, Mackey and Handy, with nearly a half million dollars worth of damage, would have closed, except that neighbors and customers volunteered to help them clean up the store, and vendors and creditors gave them time to pay their obligations. This allowed them to reopen after only 28 days, and they became Whole Foods Market, responsible for shutting down small natural food markets everywhere.