For the inaugural year the video awards were incorporated into the show by genre, so each genre went in order Song, Video and Album. Both the song and album awards had seven nominees, the video awards, five. Of course not all of the genres were represented. In addition to the General Field Video Awards (Video of The Year, Video by A Male Artist, Video by a Female Artist, Video by a New Artist), seven genres were represented: Alternative, Pop, Dance, Electronic, Rap, Metal and Rock. #PlatVnyl4 would add Adult Contemporary. While we would like to increase the genres to include them all, at the present the number of genre's may fluctuate from year to year.
Sometimes at Night Beat HQ we seem to have more ties than a dad on Father's Day. The inaugural video awards had one as well. Alternative Video of The Year resulted in a tie, and it all revolved around the meaning of Alternative. If you meant Alternative Music, then the award was given to For King and Country for the post-apocalyptic The Proof of Your Love. However if you were looking for best Alternative Video, well look no further than Benjamin Dunn and The Animal Orchestra and My Name Is Eustace. You couldn't get much more alternative then people dressed as giant rabbits. Strangely for now, the video seems to have been pulled by Youtube. The link leads to dailymotion.
The electronic genres were represented by the Fringe/GRAC section of CCM. The Dance-Synthpop Video of The Year even went international, with Canadian Valerie Anne Poxleitner aka Lights kept everyone on their Toes. The Electronic-Industrial half went for Shock Value, with Industrial Music Missionaries White Collar Sideshow won with Black Heart Hearse.
The judges rewarded shock value in the inaugural award. Heavy Metal Video went to Close Your Eyes and their beyond the grave love story Carry You.
For video of the year, however, shock did not rule the day. Disney did. You could say that things are looking up. Up as in Pixar's up. Satellites and Sirens did a cover video of Poison and Wine by The Civil Wars using a scene from the movie. It got the award, after the judges stopped crying.
That concludes our look back at #PlatVnyl3. We look back to last years award next. Until then, I am Awaiting Your Reply.